Apple on Thursday unveiled its’ new, red iPhone 7, making it the biggest (Product) Red offering to date, according to CEO Tim Cook. (Product) Red is an Aids charity which Apple began working with about ten years ago. Portions of certain RED Apple products are donated to the organization’s Global Fund.
The red iPhone 7, which is the company’s first red iPhone, and will be available for order from customers after March 24th, was released along with a smaller update of its iPad Pro tablet. The iPad Air has been replaced with a cheaper tablet called only “iPad.” The company also doubled the storage capacity of its iPhone SE, so that its biggest model can now hold 256 gigabytes of data.
Apple CEO Tim Cook said: “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (Product) Red offering to date, and we can’t wait to get it into customer’s hands. “ Cook also noted that Apple’s customers, through their purchase of Product (RED) offerings, have made a significant impact on the fight against AIDS. “Since we began working with RED ten years ago, our customers have made a significant impact in fighting the spread of AIDS, through the purchase of our products, from the original iPod Nano (PRODUCT) RED Special Edition, all the way to today’s lineup of Beat’s products and accessories for iPhone, iPad, and Apple Watch.”
The red iPhone 7 has a 4.7-inch display and is available with either 128 GB of capacity, or 256 GB capacity. The iPhone 7 Plus has a 5.5-inch display, also with the same two capacity options. The smaller iPhone 7 starts at $789, and the larger iPhone 7 Plus is $ 869 at, the lower 128 GB capacity, and nearly $1,000 for 256 GB capacity ($ 969).
RED CEO Deborah Durgan remarked that Apple has already contributed $130 million to its Global Fund, making it the charity’s largest corporate donor, and helping to fight AIDS in sub-Saharan Africa. “Combining the global reach of the world’s most loved Smartphone with our efforts to provide access to provide access to life-saving ARV medication ins sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT) RED iPhone”, said Durgan.
Other standard Apple products are also RED products all year round, including Beat’s headphones and speakers, the iPhone 7 Smart Battery case, as well as the full iPod line, and other products. Some Apple products weren’t updated as part of the new Apple Store lineup, notably the Macbook, and the larger, 12.9 inch iPad. Many industry watchers expected these products to get an update.
Product(Red) is a licensed brand owned by (RED), the Aids charity founded in 2006 by Bono and Bobby Shriver, which aims to fight the spread of aids by engaging the private sector in efforts to raise awareness, and funds, to combat hiv/AIDS in Africa.