Apple’s newest iPhone disassembly robot Daisy, unveiled Thursday by the consumer electronics giant, is the female version of her predecessor Liam, launched in 2016 as the company’s first iPhone dismantling robot.
Years of R&D and lessons learned from Liam make Daisy an extremely efficient disassembly machine, reportedly capable of dismantling nine iPhone variants and salvaging high-quality components from up to 200 devices per hour for recycling purposes.
In addition to Liam’s technology, Daisy also incorporates some of its key components to make her the efficient iPhone-scrapping machine that she is.
The announcement comes ahead of Earth Day (April 22) as part of Apple’s elaborate set of environmental programs, including the company’s new GiveBack endeavor through which it will make a donation to Conservation International for every iPhone device returned or traded-in by customers until the end of this month.
Customers trading in their old iPhones will get credit for an in-store purchase and those handing in their old devices for recycling will receive an Apple Store gift card for future use.
“At Apple, we’re constantly working toward smart solutions to address climate change and conserve our planet’s precious resources,” Apple’s vice president of Environment, Policy and Social Initiatives, Lisa Jackson, said in a statement.
“In recognition of Earth Day, we are making it as simple as possible for our customers to recycle devices and do something good for the planet through Apple GiveBack. We’re also thrilled to introduce Daisy to the world, as she represents what’s possible when innovation and conservation meet,” she added.
However, the company has not revealed exactly how much money it proposes to donate to the non-profit organization for each recycled device.
Apple’s 2018 Environmental Report details how its environment-friendly efforts are focused towards minimizing the company’s impact on climate change by conserving precious resources; by pioneering the use of safer materials in its products and processes; and by using renewable energy sources and driving energy efficiency in its products, facilities, and supply chain.
Founded by in 1987 by Spencer Beebe and Peter Seligmann, Arlington, Virginia-based Conservation International is a non-profit organization focussed on addressing environmental issues like climate change, freshwater security, health, biodiversity, and more, with the help of science, policies, and partnerships with key players, including companies and communities across the globe.
With a 1,000-strong workforce, Conservation International has been instrumental in supporting some 1,200 protected areas covering 77 countries, thereby safeguarding more than 601 million hectares of land, marine, and coastal areas.
“We are thrilled to have Apple’s support for Conservation International’s critical work to protect nature for people everywhere,” said Dr. M. Sanjayan, who is the CEO at Conservation International.
Dr. Sanjayan said that the non-profit was “proud to partner with Apple in giving consumers a great reason to join our movement.”
“Apple’s efforts to use recycled materials in its products represent the future of sustainable manufacturing,” he said, adding that “Apple is showing the world how it’s done.”
Apple’s other Earth Day efforts include notifying Apple Watch users – which started yesterday – about a special Earth Day Challenge wherein users will be asked to complete a specific 30-minute workout on Sunday (April 22), completing which would earn them a special achievement and unique stickers in iMessage.
Also, effective today, all Apple Stores will display window decals and logos with green leaves in commemoration of Earth Day.
Known for creating unique internal programs to make the company progressively environment-friendly, last year Apple reportedly protected, nourished and created enough sustainable forests to take care of all its paper packaging needs, thereby achieving an impressive net-zero impact on the world’s virgin fiber.
If Apple’s April 9 announcement is anything to go by, the company’s entire operation, including offices and stores across the world, is completely self-sufficient in renewable energy.
Not only that, the Cupertino, California-based company has also managed to commit 23 partner companies in its supply chain to strive towards 100 percent self-sufficiency in renewable energy in the future.