The key to success in life is strategy, planning, organization and of course excellent public relations as well as social interaction skills.
Whether one is promoting a brand label, launching a major new product in the market or managing an election campaign, It is virtually impossible to get anywhere without applying the aforementioned traits or skills.
We live in a world of digital information where access to any information is just a click away and along with images the newsfeed is assessed and evaluated for its content and value.
So projection is also very important, in ads or promos as the purpose is to reach out to the audience and relate to them in a positive manner.
However in politics, the going is not so easy as politics means handling a politician, not a mean feat as it means image marketing, personality projection, whitewashing the negative or sweeping under the rug the negative points of the politician.
The US Presidential campaign is by far perhaps by far the most difficult and greatest campaign of any for it involves intense media projection, public relations, publicity and image promotion.
A politician is virtually turned into a robot and taught how to speak, dress, move, mingle, walk, interact, smile, frown and when and how to kiss babies also.
In 1988, It is said that the Late Benazir Bhutto hired the P. R. firm Saatchi & Saatchi to promote her image which did wonder to helping her win the 1988 elections.
Big campaigns mean big money and the US Elections are the most expensive, demanding and challenging.
It is therefore absolutely necessary to choose a campaign team which can do no wrong. Guarantee positive results and give the opposition a run for their money.
In the current US Election campaign, Hillary Clinton the Democratic Party nominee for the president is running a solid and effective campaign which is not one can say of her rival Donald Trump.
The Donald Trump camp is in total disarray, partly because of his foolishness, shooting off his mouth and greatly due to his arrogance.
Trump is falling behind and in order to save his campaign, he has brought on board new people.
On Wednesday, Trump overhauled his campaign teaming appointing a media firebrand Steve Bannon, head of the Breitbart News website, as campaign chief executive officer, a new position. He also promoted senior adviser Kellyanne Conway to the post of campaign manager.
The question arises who is Stephen Bannon and what are his credentials. Will he save Trump and turn around the campaign in the less than three months that it has or will he send Trump into oblivion?
However, Conway a data-driven analyst may help Trump appeal to women voters.
Bannon has a Navy and finance background and has worked with the US investment firm Goldman Sachs. He was also the adviser to Sarah Palin and has been a long time Trump advisor.
He became executive chairman of Breitbart’s News Service in 2012 after the death of its owner Andrew Breitbart.
Breitbart’s venture into fame was by breaking news about a series of scandals involving companies, liberal politicians, and bureaucrats.
Republicans say the website is partisan in its approach and misleads readers on non-issues.
They say one does not change horses in midstream which is what Donald Trump has done in order to make his campaign more coherent to voters.
Will Bannon be able to deliver and dance to the tune the Donald plays? Many republicans believe it is too late.
As for Conway, she is analytical and concerned with the numbers and adopts a pragmatic attitude to winning. Bannon, however, is likened to a bull in a china shop. He will probably fight dirty as he likes to take the fight up a notch.
Although, Conway and Bannon may have opposing ideas and different styles they have one vision and aim which is to put the Donald into the White House.
Hillary Clinton is about to face fierce opposition and probably has to face a salvo of accusations as Bannon is the producer of the short film ‘Clifton Cash’ accusing the Clintons of taking big money from high profile donors for the Clinton Foundation.
Trump trails Clinton in national opinion polls and in many battleground states, potentially facing a big defeat that could also cost Republicans congressional races.
Trump, is only being heard by conservative white voters who say he speaks the truth .
His recent spat with the parents of a Muslim U.S. Army Captain has been a new low and even republicans have distanced themselves from the issue.
The Donald refuses to change his style or stance and continues to draw the ire of many Americans.
He has since faced a barrage of criticism from Republicans over his campaign style and his refusal to stick to a policy message. In particular, he has been rebuked for his prolonged feud with the family of a Muslim U.S. Army captain who was killed in the Iraq war.
Meanwhile as is the won’t, Donald Trump received his first intelligence briefing from the Office of the Director of National Intelligence.
Intelligence officials brief the major-party U.S. presidential candidates on foreign policy and national security issues but do not disclose ultra-sensitive information about ongoing U.S. undercover operations, methods or the identities of intelligence sources.
Paul Manafort, Trump’s campaign manager, who was brought in, in June is either on his way out or just been demoted as he failed in his efforts to contain the antics of the Donald.
Manafort drew unwelcome attention this week when The New York Times reported his name was on secret ledgers showing cash payments designated to him of more than $12 million from a Ukrainian political party with close ties to Russia. Manafort denied any impropriety.
Hillary Clinton has clearly stated that Trump is temperamentally unsuited for the White House, reorganization of staff or anything would change Trump and his rhetoric.
“Donald Trump has shown us who he is, he can hire and fire anybody he wants from his campaign, they can make him read new words from a teleprompter, but he is still the same man who insults Gold Star families, demeans women, mocks people with disabilities and thinks he knows more about ISIS than our generals,” she told a rally in Ohio.
Conway and Bannon may prove to be opposing forces in Trump’s campaign. Conway is analytical and numbers-driven and often offers a more pragmatic approach to winning campaigns. She is expected to travel with Trump. Bannon likes to push the limits of polite conversation and revels in taking the fight up a notch, strategists say.
“For Steve and I, we also recognize that we are different when we say we have different styles, but we have one vision,” Conway told reporters.
As mentioned earlier Bannon was instrumental in producing and promoting a movie called “Clinton Cash” that accused Bill and Hillary Clinton of doing favors for high-dollar donors to the Clinton Foundation charity, a theme that Trump has been touching on in his campaign speeches.
“My guess is Bannon will be a bull in a china shop and Conway will be focused on messaging and paid media,” said Republican strategist Matt Mackowiak.
However, overhauling campaign staff with the appointment of Bannon suggested Trump was aiming not to tone down his aggressive style but to be more disciplined in emphasizing themes that resonate strongly with the voters he is trying to court, such as his tough stance against illegal immigration and withering personal criticism of Clinton.
The man is incorrigible according to many experts and many in the Republican party believe themselves Trump will not be able to deliver.
The shift to new leadership may not be a good sign at this stage of a campaign, but some Republican strategists said it was not too late for Trump.
“I’ve thought for a while that they’ve needed smarter, senior people and it looks like they just got them,” said Republican strategist Charlie Black. “It’s only the middle of August. This race is going to be close in the end, but he does need to tighten up his performance.”
Conway told Fox News she was advising Trump to take “his case directly to the people.” “With Donald Trump, he is still his own best messenger because people see him as very authentic.”.
She has worked to improve the Republican Party’s standing with women voters and to push back on Democratic accusations that Republicans are waging a “war on women.”
The current polls average of national opinion polls puts Clinton six percentage points ahead of Trump, at 47.2 percent to his 41.2 percent.
He may have a new fighting team to help him and support him but it seems that Trump still needs to get his bearings corrected.
It only remains to be seen how the next 3 months will end up but one thing is sure , there will be a lot of bruising and bullying in this campaign and the winning candidate will not emerge entirely unscathed.