Netflix Inc., commonly known as Netflix, is an American multinational entertainment company headquartered in Los Gatos, California, U.S.A. It has an estimated 86 million global subscribers which include more than 47 million in the U.S. itself, according to 2016 estimates.
Netflix, by no means, is the first provider to offer offline streaming with the capability of downloading TV and movie titles on mobile devices. Amazon Prime Video initially offered this service exclusively to the Amazon Fire Tablet, later extending its download service to iPhones, iPads, and other Android devices.
HBO and Showtime introduced standalone streaming services, offering “cord-cutters” access to premium content without a cable package. Premium movie streaming site Vudu, owned by Walmart, has had this service for several years now.
Other companies in the competition, on a smaller or equal playing field, offering similar services, are iTunes, Mubi.com, Accorn.tv, Crunchyroll.com, Fandor, Tubitv.com, Crackle.com, Shudder.com, Spuul.com, Google Play Movies among many others and growing.
Cable providers are in the process of evolving as well. AT&T, for example, launched ‘Direct TV Now’ on Wednesday, an Internet streaming service available on phones, tablets, computers, and streaming devices.
In 2015, Sling TV was launched by Dish enabling streaming of cable channels through the internet.
However, as Netflix is the topic of our discussion let’s find out more about its most recent and talked about offline streaming inclusion and its features.
* Netflix subscribers can now save choice contents to their iOS, IPads, and Android devices and watch on the move without the need of an internet connection.
* It now offers airplane-mode compatibility as well.
* It’s offline streaming places it in direct competition with other big and small players in the entertainment industry.
* Netflix has an edge where value for money spent is concerned – amount of content for the dollar spent is larger. HBO Now begins at $14.99 per month, Showtime, which can an add-on to Hulu or Amazon subscriptions, has a standalone monthly price of $10.99. Netflix’s ‘basic monthly package’ begins at a price of $7.99 while the ‘premium version’ will cost you $11.99.
According to research firm Sandvine, Netflix stands tall over its competitors as far as video streaming services are concerned.
Nielsen’s domination in the TV ratings for decades seems to be changing now, with more and more people switching over to streaming shows from the Internet rather than watching them on cable TV.
“We do not follow the appointment viewing, wait-for-the-show-to-come-on-at-a-given-time schedule,” says Kevin Seal, who lives in San Francisco with his wife and six-year-old son. “We watch a lot of Netflix programming — recently Black Mirror was the one that we devoured in its entirety.”
It’s but obvious that Nielsen ratings will not show the changing family habits like that of Seals for example.
Media researcher Bill Harvey is of the opinion that for people who actually produce the programming, stats on the number of viewers remains very important to them. The producers of a show like Black Mirror are at a disadvantage in price negotiations with Amazon or Netflix. “The price paid by a distributor to a program source is less, based on the assumption that the audience is smaller,” Harvey says.
According to Alan Wurtzel, NBC’s senior vice president of research, “Folks have migrated to watching a great deal of video content on non-Nielsen-measured devices, like smartphones, like tablets,” he says. “And when you reaggregate all those numbers they basically come right back to where they’ve always been.”
In Original Streaming Shows, all top 10 spots belong to Netflix Ratings and viewership represents the average audience of 18-to 49-year-olds over the 35 days since a season’s premiere.