In a move to concentrate its “efforts on a great Twitter experience that’s consistent across platforms,” the microblogging and social networking giant announced Friday (Feb. 16) that it was making its Mac application unavailable on the App Store effective immediately, and that it would end all support for the Mac client in 30 days time ending on March 18.
The company has urged users to visit its website twitter.com, instead, for “the full Twitter experience on Mac.”
For the full Twitter experience on Mac, visit Twitter on web. 👉 https://t.co/fuPJa3nVky
— Twitter Support (@TwitterSupport) February 16, 2018
While it may have taken many by surprise, one can see the logic behind the decision to discontinue its service for the desktop client, what with the company struggling to keep the Mac-dedicated app up-to-date with the platform’s newest and best features.
What better example than “Moments” – which Twitter launched in October 2015 but took seven months to introduce it on Mac – to drive home the point that the company has been lackadaisical in keeping Twitter for Mac user-worthy.
As far as Twitter is concerned, it would have been a disservice to Mac users, and indeed to itself, to have continued with it any longer, considering the fact that the Mac app had a rather unflattering user rating of only 1.7 out of 5 on the App Store before it was put on the chopping block.
With more robust applications such as Tweetbot and TweetDeck, the user rating is pretty much justifiable and so is Twitter’s decision to kill the app.
Tweetbot is Twitter’s award-winning third-party client application available in three different customized versions, with one dedicated to Apple’s iPhone and iPod Touch, one for use on the iPad and the third version optimized exclusively for the Mac.
This native Twitter client for the Mac not only offers able support for multiple accounts and lists but also boasts multiple-columns, strong mute filters, provision for up to 280-character tweets, among other more-than-useful features.
TweetDeck, on the other hand, is the platform’s in-house dashboard application interfaced with Twitter’s application programming interface (API).
The software affords users the flexibility of managing their social networking world by organizing messages from groups of users into customizable columns such as timelines, direct messages, search results, favorites, lists, trends etc.
TweetDeck, the brainchild of British entrepreneur lain Dodsworth, basically, lets you prioritize messages from preferred users while continuing to stay connected to people you might want to read once in a while.
Explaining the thought process behind the decision to create TweetDeck, Dodsworth, who is essentially a computer programmer, said:
“While Twitter is great, there is just a flood of messages. I wanted a way to filter out the messages from people I really want to hear from, but stay subscribed to people I might want to read occasionally.”
To cut a long story short, the growing popularity of Dodsworth’s creation aroused Twitter’s interest and before any rival company could even bat an eyelid, the social networking behemoth acquired TweetDeck for £25 million ($40 million at the time) and integrated the independent app into its platform’s interface. The year was 2011.
The popularity of this customizable multi-column client can be gauged from the fact that Twitter’s decision to fade out the Mac desktop client has raised apprehensions among users that TweetDeck would meet a similar death.
As a matter of fact, Twitter for Mac itself was a third-party app called Tweetie.
On April 9, 2010, Twitter acquired the company and rebranded it as “Twitter for iPhone,” and “Twitter for iPad,” and in January the following year, it also took over the Tweetie desktop version and rechristened it “Twitter for Mac.”
According to Trusted Reviews, its editorial team “fired up the client on February 17 and was shocked to find that it’s still restricted to posting 140-character tweets.”
With limitations such as this, it doesn’t come as a surprise to anybody that even the most ardent of Twitter for Mac fans switched loyalties, long back, to more creative alternatives like the ones spoken of earlier – Tweetbot and TweetDeck.
Keeping all of the aforementioned in mind, it would be fair to conclude that the Mac client is not really going to be missed and, for all you know, many may be looking at it as a blessing not really in disguise.